When I first read e-mail and updated contacts and calendar on my first Microsoft mobile phone, I was amazed. The company’s Exchange server pushed data smoothly to my beautiful Qtek 8010 some five years ago, and I understood my way of working was about to change. Independent of time and place I was connected to the pulse of communication in our company. The trend was significant, and companies like BlackBerry paved its way to success with secure access to e-mail. Actually, PIM-services became essential features in all business phones.
However, work is far more than personal information and communication. Companies depend on a wide range of enterprise software applications. These are collaborative tools of larger systems, often referred to as ERP. Such systems are business critical and efficient access for employees is vital for business. When these systems become available on regular mobile phones, we’re talking about a new shift to mobility for enterprises.
In Europe, no CRM vendors have a larger installed base of customers than SuperOffice. With 11000 enterprise installations worldwide their position remains unrivaled. For almost twenty years they have been chasing ease of use for their customers, and with their newly launched product SuperOffice Pocket CRM, they set a new standard for accessibility to enterprise systems.
SuperOffice Pocket CRM is built with mBricks. We provide technology for development and operation of mobile applications. With mBricks you develop one application which runs on most handsets available. Our mission is to enable the shift to mobility for enterprise software companies, and you can’t get a better proof of that concept than this week’s launch of SuperOffice Pocket CRM.
Similar to my experience with the Qtek phone years ago, I’m now facing new changes to my way of working. Being a SuperOffice user I have instant access to our CRM system on my mobile phone. I can monitor my colleagues’ sales pipeline, their weighted sales forecast, change meetings and contact details, add pictures from my camera phone, send SMS and e-mail and much more, everything in the same, familiar user interface of SuperOffice I know from my computer. This is the next generation of mobile enterprise services - and I’m using it already.
Svein Therkelsen, mBricks CEO
