Thanks to Apple and iPhone, it’s blowing a wind of applications over the mobile industry. At the Mobile World Congress in Barcelona last week almost everyone talked about app-stores, applications and on-device portals. After advocating mobile applications for more than four years, it was truly a pleasure to exhibit at the show and show application technologies, also for the 99% non-iPhones in the market.
The show’s buzzword this year is ‘apps’, but it’s more than buzz. It’s a recognition that mobiles differs from PCs when it comes to user patterns. Whereas PC-users play with multiple open windows simultaneously, mobile users are single-tasking. Why build your product within the limited frames of the browser when application technologies offer a better user experience? Apple recognised the same when they released the iPhone SDK one year ago, and look what happened! At this year’s MWC mBricks showed how you can build one application and deploy to many phones, including Windows, BlackBerry, Android, Symbian and more.
Just to be clear: We’re not enemies of the browser. On the contrary, we believe the mobile web will flourish. At the MWC show we demoed a Telenor R&I and mBricks joint effort where a browser is running inside an application. It’s the ideal solution for on-device portals allowing you to move from browser to application within the same user interface.
The show is over. A warm thanks to the hundreds of people that stopped by our stand to explore application technologies. We’re looking forward to doing business with you - and mutually taking advantage of the wind of applications.
The World Mobile Congress in Barcelona is coming up. On February 16 the mBricks team will be ready to show the latest of our technology. So, what’s new? We’re releasing mBricks 2.8 and clearly showing that we actually offer two products, the SDK (software development kit) for design and development and the AMS (application management system) for deployment and operation. The AMS was finalized last fall and makes distribution of applications easy and efficient. Together, the SDK and AMS form a complete architecture for mobile applications.
Developing mBricks has taken more than four years. It’s tested and tested again. It’s a complete architecture. We’re a one-stop-shop for application providers, and we’re showing at MWC Barcelona, in Hall 2, stand 2A67. There might still be some tickets available for our cava party on Tuesday, February 17 at 17hrs. If you’d like to be invited, give a hint to our Head of marketing, Rosa María Correa 